The Lazar Real Estate Services team reached out to me about developing a new logo for them. The goals for this logo were to modernize their branding and give them a fresh and friendly look. They wanted to make sure the logo appealed to their diverse client base and reflected their positive outlook on life and community.
Logo development started with sketches to explore various themes and ideas. After initial sketches, I started to work with the client on narrowing down our vision to an identity that they felt reflected their values and professional persona. Below are some samples from the sketch and development rounds.
After finalizing a design the client was happy with, we moved forward with picking colors for the logo. The client was interested in using yellow as a major component in their branding and wanted the logo to feel welcoming.
